B2B Social Media Marketing

Business-to-business (B2B) marketing is too often the ugly stepchild in the marketing family, especially when compared to the golden child that is business-to-consumer (B2C) marketing. B2C marketing gets all the glory, so much so that when people talk about marketing without a modifier, it’s usually assumed they mean consumer marketing, never business marketing.

This is despite that fact that B2B marketing makes up a significant portion of overall marketing activity. Roughly one-third of all commercial searches on Google are B2B in nature, more than 50 percent of Google’s target advertisers are B2B, and almost 38 percent of Yahoo’s target advertisers are B2B.

Many people at B2B companies have reservations about jumping into social media for their company. To some it seems like a waste of time, resources, and just downright silly. Adding a social element to your marketing message is new and the loss of control can be overwhelming.

Yet at the same time, millions of business professionals each day are reaching as far as their keyboard for the answers they need most. People are looking for information, yes, but they’re also looking for other people, too. Companies they can trust. In this environment, corporate transparency is critical for your company. Research also shows that buyers in the B2B sector are one of the largest groups participating in online social networks.

10 Things a B2B Company Can Do to be Social Now

1. Add photos of your staff
2. Add a link to each employee’s LinkedIn profile
3. Update staff bios to accurately describe their expertise and cut out the gobbledygook
4. Write about things your next business partner, customers, or members are searching for.
5. Update your blog regularly – at LEAST once a week
6. Make sure the design of your blog matches the design of your company website
7. Be the best you that you can be. Don’t try to be someone else
8. Generate good helpful content and not a constant sales pitch
9. Recommend vendors and business partners on social networking sites
10. Add links to your social media sites in the footers of your outgoing email – let people know where you are available to connect

Excellent Job Opportunity into Community Management for Planet Aikon

Community Manager for a unique innovation ecosystem called Planet Aikon

Individuals with drive and passion for seeding and growing vibrant online communities. Relentless Instigator, Facilitator and Trusted Advisor for our members in helping them realize them their aspirations. Reach out to key user segments, influencers and partner with other communities. Sense and respond to emerging member needs. Walk the Talk of Community Powered Innovation by making members successful. You will lead and moderate conversations between community members through blogs, private messages, and discussions.

Ideally you would have led or moderated communities in LinkedIn, Xing, Yahoo, Google, Facebook or other similar sites and are proficient in handling such networking or collaboration platforms. CM will be the Face to the Community and play a key role in shaping and influencing it to become a Leader in the Innovation Economy.

Key Skills and Attributes
* Good communication, analytical and facilitation skills.
* Expert user of the Internet.
* Passionate about on-line communities.
* Is a Team/Community player

Additional Skills
* User or moderator experience in social networking websites like Linkedin, Xing, Facebook, BigAdda, etc
* Expert user for networking sites like Linkedin, Facebook etc.
* Used concepts like Blogs, Wikis and other collaborative tools like Google Groups, Huddle, MS Sharepoint, Livelink.

How important Social Networking is for a Sales Professional?

I'd say it is very important for sales professionals – offline or online - it depends of where and for how many hours a day they do their selling. It does not guarantee their success though; that still depends on their approach and business acumen.

If they work and sell online, it is very important for them finding their clients on social networks. Even if they spend their time in the street and going around the companies, they'll equally engage in social settings where they can network, spot prospects and "work" new sales relationships but it will be offline.

Sales is all about contacts, contacts and contacts. No matter what you are selling, who your target audience is and what's the size of deal, at the end of day, "People Buy, not the organizations". Sales people rely on their ability to connect with other people and leverage that to both parties' advantage. Not only is it basically hard wired into every sales person's personality to do so, but it also is mandatory for growing one's business.

As they rightly say; when any company hires a salesperson it actually captures his/her business contacts and practically hires the sales leads not the person. Therefore, without any risk we can say that a sales person is as successful as strong is his/her network and his/her ability to tap this network.

In this post, we will talk about online social networking using Social Media. Relying on social media means meeting new people and meeting more people via these new people and there is a high chance that someone within this network is surely going to utilize your services or products or refer you to someone who will. Not to mention referrals are as good medium for business as advertising is or may be even better than advertising.

It also depends on the sales cycle of product/service that you are selling. Social media makes more sense for a sales person with shorter sales cycle. They are high-activity salespeople who often have a low detail orientation and a disdain for step-by-step process, and their sales performance can be improved with consistency in social networking. Engaging in a social network is just the first step - a true professional then needs to know how to leverage the network to provide mutually beneficial outcomes. Sales people managing large accounts with a longer sales cycle focused on more targeted and strategic approach of social networking.

For sales and marketing that means "pull" rather than "push" and initiating "conversations" with prospective clients. So the Web is no panacea. It depends on the style and modus operandi of the sales person. Having the gift of the gab and being extroverted is one thing, but if the person tries to "push" themselves or the product on others, that will backfire, even more so in cyberspace than in the real world. Networking is not selling, it is about establishing relationships so that those in your network come to like and trust you and refer you to their contacts and the people they care about.

Seek to meet the movers and shakers and work to build quality relationships with them by helping them expand their business. The old adage, “what goes around, comes around” holds true in networking. These are not overnight strategies for success in networking but then, there are no overnight success strategies for any true profession and selling is no exception to this truth.

LinkedIn to upgrade groups with discussions

I have received the following mail from LinkedIn being the owner of two groups and manager of one group as follows:

a) Virtually Networked
b) Social Media in India
c) Symbiosis Alumni

Dear Shefali,

First, thank you for managing your group on LinkedIn. We sincerely appreciate the time and effort you devote to your members, and we know they value it. Together you have made Groups one of the top features on LinkedIn.

This Friday, we will be adding several much-requested features to your group:

• Discussion forums: Simple discussion spaces for you and your members. (You can turn discussions off in your management control panel if you like.)
• Enhanced roster: Searchable list of group members.
• Digest emails: Daily or weekly digests of new discussion topics which your members may choose to receive. (We will be turning digests on for all current group members soon, and prompting them to set to their own preference.)
• Group home page: A private space for your members on LinkedIn.

We're confident that these new features will spur communication, promote collaboration, and make your group more valuable to you and your members. We hope you can come by LinkedIn on Friday morning to check out the new functionality and get a group discussion going by posting a welcome message.

Sincerely,
The LinkedIn Groups Team

This Friday you can expect new discussion capability to be enabled for Group managers and members. This is a very welcome change as until now there were very limited options available with group owners, it was nothing more than a list of people interested in a common subject. If you need to send any message to your group members, you were supposed to export their email addresses and then sending them mail using any Yahoo! Mail / Gmail. Not the best option I would say. Discussing stuff online will save many of us from unnecessary spam.

Moreover they are also planning to release an enhanced capability for searching members in the Group. This is a very logical upgrade after the release of searchable Groups Directory.

Looking forward to that !!

Amongst top three networkers of Brijj

I was little hesitant to write this post as it might not be a big deal for most of you but I am still rejoicing my little accomplishment. After all I have worked hard for it.

Today I have got myself listed amongst the top three networkers of the Indian leading networking site called Brijj.

What is my Social Media Metrics?

So what the best way to find out the success of your Social Media Marketing Plan or Social Media Optimization Plan - whatever you may want to call it?

Is it the referral traffic you are getting? Is the volume of audience you can target for your marketing message? Is it the no. of registered users on your community site? Is it the time your community is spending on your site? Is the cost of developing/hosting your community site Vs the no. of customers you are acquiring from it? OR Is it a mix of all.

I believe, Social Media Marketing is an entirely new concept and implementing the traditional Marketing Metrics would not be fair. The best way to measure your success is to find out the engagement of your customers with your product/services. Tracking links, sign-ups, downloads, RSS, search engine traffic, online mentions, discussions on your community site would be a good idea to gauge how successful you are. There are no. of tools and techniques, like Google Alerts to high end social media monitoring services, that can be used to track all these. Nos. are one part and the content is another as in social media, your customers are talking not only to you but amongst each other as well. Its important to notice what is being said; who is talking to whom?

The real measure ofcourse would be to know whether your end business objective has been met or not but all these factors would help you to determine how much your social media efforts have contributed to meet your end business objectives.

Loadz of new features to be added to Yahoo! Groups

Yahoo! Groups are constantly improving. Some of the latest releases for the product has been:

• More advanced search and browsing system which makes search updates much faster, and improves the sort order when you browse for groups. For more updates visit Yahoo! Groups Blog.
• Group Labs has launched its first feature or grouplet called "People Map". Groups Labs is nothing but a team of people who have been working on a new way to create features within Groups, features that can be customized by moderators to fit the specific needs of their groups. People Map is a simple application to find out where your group members belong to? For more information visit Yahoo! Groups Blog
• A new technology platform for the site (not quite fully released). We are changing every page of the site but doing so in a way that won't disrupt your existing experience. This new platform will allow us to release features much faster than ever before.

But the exciting news is what is to come in the future. Here is a short list of the features we plan to unveil to you in the coming year:

• New ways for people to share information with each other within your groups: Product Reviews, Services Directory, Wanted Boards, Address Book, Event Planner, and many more.
• Message Boards 2.0: Improving the Message experience within groups in many different ways (e.g. giving members the opportunity to choose which discussions they want to subscribe to, making it easier for moderators to highlight the best content, etc.).
• Ability to charge an optional subscription fee for membership to your groups (we have no plans to get in the middle of the transaction, just make it easy for you to make sure members are paying).
• Photo Album 2.0: An entirely new photo system with massive group storage and stunningly large photos.
• The return of archived attachments: We will process attachments and store them on your group, if you choose this option.
• For our non-English speakers, the ability to select the language you want to view the site in and better handling of all types of character sets.

To read more please visit the Groups blog

Some updates from Yahoo!

Here are couple of updates from Yahoo!

a) You have a simpler URL to remember going forward. yahoo.co.in has become yahoo.in . All the email addresses already @ yahoo.co.in will function as usual without any glitches but all the new email addresses will be registered on yahoo.in. So get your yahoo.in email address now.

b) Second good news is that the Group Labs has launched its first feature or grouplet called "People Map". Groups Labs is nothing but a team of people who have been working on a new way to create features within Groups, features that can be customized by moderators to fit the specific needs of their groups. People Map is a simple application to find out where your group members belong to? For more information visit Yahoo! Groups Blog (http://www.ygroupsb log.com/blog/ 2008/07/08/ try-out-the- new-people- map-beta/) and don't forget to give your feedback.

c) Its time to tickle your funny bone and you must not miss watching the new viral from Yahoo! for its two new domains ymail.com and rocketmail.com. Watch the viral at http://kaunhoonmain.com/

Facebook - More than a Social Networking site

And you thought all we can do from Facebook is to find out old classmates and colleagues. We can do much more than that - its a place to market - be it yourself, your product, your events anything. Facebook is readymade audience - how you tap this audience depends on you. It’s a place to network - personal and professional.

I wanted to write some tips about how to explore it; but realized there is so much written already and there is hardly anything new that I can add so simply giving you some of the links that I found very useful. Hope you will also find them useful:

a) Making Facebook useful - Conglomeration of Facebook best practices on Read Write Web blog written by Richard MacManus

b) A collection of all the useful links about learning Marketing by Facebook from Ronpass. You have flickr photos, youtube videos, related links saved on delicious, ezine articles and much more. Must check out!

c) Top 10 Ways to Use Facebook to Promote your Business for Free from Shama Hyder in her After the Launch blog

d) 12 ways to use Facebook professionally by Judi Sohn on Web Worker Daily blog

e) The Facebook Marketing Toolbox – 100 Tools and Tips to tap the Facebook Customer Base A very useful page to bookmark for marketers who want to add Social Media in their Marketing strategy from Inside CRM

LinkedIn in Plain English

Two of my favorites came together (My favorite networking site Linkedin is being explained by Common Craft - I love their videos) and it was impossible not to blog about it.

Common Craft has a wonderful way of explaining everything in the simplest way and it’s a sheer pleasure to watch their videos.

Linkedin has recently reached the mark of 1 million users in India; still my network has least no. of people from India :(. Check out the Bollywood style party @ Linkedin office to celebrate their achievement.

How Social Media has changed my life

I was using Social Media for a year now but was not very active on that. Lately, I have become addicted to it and have learnt quite a few tools and trends around it and have realized that my non working hours are being utilized differently and like any other change in life, it is influencing me big time.

Professionally:
a) I am able to get in touch with the biggies of the industry with whom it was unimaginable to say even hello otherwise forget about the discussions that I have with them on regular basis.
b) I am able to give a direction to my career by interacting and learning from the veterans of the industry with whom it was impossible to even meet in normal course of life.
c) I am able to compare trends of industry country by country without buying any expensive reports – thanks to my friends having my kind of role in different countries. I am able to talk to them, know about their existence and vice versa – thanks to Social Media
d) The bar for me continuously keep on rising as I am able to see the work of veterans in the industry and precisely know that I have miles and miles to go before I sleep :)

Personally:
a) I have been able to get in touch with those friends back with whom I have lost touch somehow but they were close to me
b) I am in touch with all my cousins on a regular basis and know all that’s happening in family and matters to me without making any effort of phone calls and writing emails.

Financially:
a) I have been able to learn so much about personal finance management and mutual funds from certain Yahoo! Groups that my entire perspective about money has been changed. I have become more aware about money dynamics and have learnt investing money is more difficult than earning it.

WAT Show on Yahoo! Groups Moderators Union

Thanks to WAT Blog for attending Moderators Union in Mumbai and covering it in their blog. Swami is rocking in the WAT Show.

Twitter Twitter All you Stars

Wondering what all others from your industry are doing all the time?

Twitterpacks is the answer. Twitterpack is nothing but a wiki to collect all the like minded twitterers together. Wikis are editable page that you can create, and then all the twitterers in your pack can add information, edit it any time they want and the same will be informed to all other twitterers via email. Every twitterer has the same power on the pack so it’s everyone individual responsibility to police it. The best part is once you join a pack, you can follow all the twitteres in one go via Autopack.

You can categorize the packs by topic, location, company, events or identity.

Thanks to Connie Bensen for creating one for Community Managers. If you want to join the please follow her blog post.

10 super cool ways to increase your network in Linkedin

1)Get all your contacts in the address-book of your Outlook, Yahoo, Google, Rediff, AOL and MSN email accounts.
Download your address book of any of your email account on your machine and upload it on your Linkedin connections and send an invitation to connect to all these contacts

2)Write a comprehensive profile with proper keywords
Write a brief profile so that people are interested in reading it. Very long descriptions are boring and generally people lose interest in the mid-way. Use the key words appropriately to make your profile more search-friendly.

3)Use your interest sections most intelligently
It’s like a tag cloud of your blog. Use all the key words relevant to your interest / industry to increase the searcheability of your profile and also it makes it easy for others to identify your area of expertise.

4)Make getting connected with you as easy as possible for others
Use Quick links on your other sites, your email address in your Linkedin profile, direct people to your blog / site – do any thing to make it easy for others to connect with you

5)Get connected to the top open networkers
Linkedin best part is your 2nd and 3rd degree connections; get connected to open networker (they usually have huge network of their own) to increase your 2nd and 3rd level of connections.

6)Be an open networker yourself
To be an open networker you need to register your profile at http://www.themetanetwork.com/ and write [LION] in your profile which stands for Linkedin Open Networker

7)Join relevant groups
Join the groups relevant to your interest / industry to get connected with like minded people for many fruitful discussions.

8)Ask relevant questions
Asking relevant questions on Linkedin will not only increase your business acumen and understanding of your industry, it will also help you in increasing your network.

9) Answer questions related to your field
As they rightly say “what goes around comes around” - help people with your expertise and they will help you with increasing your network.

10) Answer to all your connection invitations messages
Last but not the least step is little time consuming but its crucial for maintaining fruitful working relationships on Linkedin.

Videos of Moderators Union are live

Watch out the videos of your intorductions at Moderators Union in Mumbai on June 7, 2008 at Sahara Star at the following link:

http://video.yahoo.com/mypage?s=4446725&public=1

No more compromises with your email address with two new Yahoo! domains

Gone are the days when you have to make several attempts to get an email address a bit close to the one that you really wanted for yourself. Yahoo! has brought a whole new ocean of email addresses with its 2 new domains; namely; ymail.com and rocketmail.com.

Email addresses created on these domains will work exactly like any other yahoo email with all the features and most importantly it is FREE of cost :)

Visit http://in.promos.yahoo.com/address/ to get your email address before it is taken away by someone else again.

If you want to create or join Yahoo! group with your new email addresses of these domain i.e. xyz@ymail.com or xyz@rocketmail.com; you will be prompted to create a new public profile with a screen name that will display for your communications on Group. Once you create your new profile, you will be taken back into the normal "join" or "start a group" flow.

For more information; please visit Yahoo! Groups Blog

Pictures of Moderators Union happened in Mumbai on June 7, 2008

We have uploaded the pictures of the event on Flickr. Check out the link
http://www.flickr.com/photos/moderators-union/sets/72157605540321347/

About Shefali Gaur

Shefali Gaur is an MBA and Engineering graduate with about 5 years of experience in the IT services & Products and Internet industry. For past all these years of her career, she has worked in almost all the disciplines of business development like Sales, Sales Support, Presales, Marketing, Knowledge Management, across multiple domains.

Shefali has had her clientele across the globe, she has managed bids for millions of dollars, created loads and loads of Marketing and sales collateral, optimized processes like Bid Management, Major Account Planning, Launched Sales Kits, done market research and competitive analysis, done front-end and back-end sales assignments etc. She has also taught Brand Management and Customer Relationship Management at B-schools and conducted several workshops for Group Discussion and Personal Interview skills.

At Yahoo! India she is working as Community Manager, where facilitate, manage and help her vibrant online communities engaging better with the product by proactively finding solutions for their problems; finding innovative solutions for better collaboration; and implementing ways to increase efficiency of community. She focus on communities for all the Community and Communication products of Yahoo! India (Mail, Messenger, Groups, Mash etc) to receive and analyze feedback/requirements on product experience for existing products and beta programs and synthesizing the same into recommendations for Product and Marketing teams.

At Unisys Global Solutions India (UGSI) she was working in Presales and Marketing team where she built, updated and maintained UGSI centric marketing repository tool that has supported and driven demand for UGSI globally within and outside Unisys along with competition tracking and Market Research. She had also worked on Requests for Information, Requests for Proposal, and Requests for Quotation from clients across the globe. She has also provided pre-sales support to Global Sourcing Demand Executives and Business Units for all business inquiries.

At Capgemini India Pvt Ltd she was working as a Global Knowledge Manager where her job was to develop knowledge management strategies after liaising with the global leaders to serve business needs and to facilitate implementation of activities around it. She used to capture, maintain and promote the internal and external knowledge of the firm for the government sector across Technology, Consulting and Outsourcing services. She has also supported information requirements for client pursuits and delivery projects by managing the communication channels such as the community intranet website and community newsletter. She also used to provide research and analysis based on a variety of primary data sources such as IDC, Gartner etc. to client teams across the globe.

At Zensar Technologies she has worked on different activities like Overall ownership of Major Account Planning Exercises, Customer Satisfaction Surveys, Sales Force Automation, Telemarketing and Bid Management. She has created collateral like Bid Components, Relationship Documents, Capability Papers, Process Documents, Sales Presentations, Case Studies etc. She was accountable for business from prospects through the overall ownership of bid management process. She has created, maintained and managed Sales support repository or proposal factory for enhancing the speed, quality and consistency of bid response.

Moderators Union in Mumbai on June 7, 2008

I skipped a heart beat the moment I landed up with two other team mates on Mumbai Airport at 1:00 am on June 7, 2008. It was raining cats and dogs and the airport has turned into a huge but shallow pond. If it continues who will come to the event for which we were working for the last one month, namely, Moderators Union.

All those late night meetings for defining process of registrations, invitations, devising communication strategy, planning, goodies shopping, everything seems to be floating away with the empty paper cups near the coffee vending machine at the airport.

Thanks to the spirit of Mumbai and Mumbaikars (as they rightly say the city just never stops) we had an amazing turnaround at the event and the event was HOUSEFUL! :)

As usual we started the event with an official welcome from IM Swaminathan, Director Communication and Community Products, Yahoo! India and then came the most interesting part of the event – Moderators Introduction.

I was so touched after listening to each and every moderator, after realizing their enthusiasm for being on stage and speaking publicly for the first time in their life, after witnessing their passion for the cause for which they are running their respective group and above all after feeling their love for Yahoo! and me. Without any hesitation, I can proudly say that I am one of those few lucky ones who got the opportunity to receive an ocean of love in a four hour event. Some of the feedbacks have really touched my heart and soul.

After four rounds of introductions with interesting quiz and cool prizes, Raj Reddy, Product Manager Yahoo! Groups from Sunnyvale, US has given the updates on upcoming features in Yahoo! Group and two brand new Yahoo! India products were showcased to moderators. Yahoo! India Local and new Yahoo! India Search called Glue.

We wrapped up the event with even more goodies and a sumptuous dinner.

Special thanks to Dr. Leo Rebello, who distributed his book on Yoga to every moderator.

Recommendations on Linkedin

For the post of Community Manager at Yahoo! Web Services India Pvt Ltd (5)

1) “It's unimaginable the amount of talent present in some of us, like her . I have not been working with her for long and being a big critic of people as I am, I thought it would take a little longer for me to understand her contributions and tireless efforts in keeping the things and her at top. But here she is. Ladies & Gentleman Shefali Gaur, ingeniously expanding her network of friends and blogging herself to glory. I whole heartedly endorse her brilliant ways.” July 15, 2008
Himanshu Sharma, Vice President, TalentBergwas with another company when working with Shefali at Yahoo! Web Services India Pvt Ltd

2) “I happend to work with Shefali on a project for a short period. It was an excellent expereince to work with an individual and proffesional like Shefali. What always kept us going is her cheerful and fun at work attitude. And at the same time she was diligent, focused and confident in her work. The key thing about her was, her constant endeavor to read up and learn more about emerging business trends. I found her very energetic and self-assured, am sure she'll be an asset wherever she goes.” Keep Rocking Shefali.” May 28, 2008
Sai Venkat Kumar B, Country Marcomm Mgr, TEKTRONIXwas with another company when working with Shefali at Yahoo! Web Services India Pvt Ltd

3) “Shefali is one of those few people who believe in trying new things and mastering it in no time. She has worked in various roles in her career and thats what actually makes her master of all traits. Shefali truly believes in power of networking and continuously works towards developing network of enthusiastic & skillful people. This is basic quality any community manager should have and she has it naturally! Being a pleasant personality and good human being, she is going to do really well in her career and personal life. My all wishes are with her. I would prefer to work with Shefali more and exchange learnings which helps both of us personally and professionally.” May 26, 2008
Archana Pandey, Product Marketing Manager, Yahoo!worked directly with Shefali at Yahoo! Web Services India Pvt Ltd

4) “Have known Shefali during her B School days, an out of box thinker, task oriented team worker. Her zeal to manage the show is very much appreciable. We share a lot of common freinds, even have found people who know her out of the way, no wonder why is she into community management!!. She has already started delivering results for Yahoo Community Product. Great going Shefali!!” March 24, 2008
Aneesh Shrivastava, Manager WAP Products, Yahoo Indiaworked with Shefali at Yahoo! Web Services India Pvt Ltd

5) “Shefali is a multifaceted individual you always cherish working along with. Regards, C.J.” March 20, 2008
CJ Shah, Director Sales, Zensar Technologies, Inc.worked with Shefali at Yahoo! Web Services India Pvt Ltd

For the post of Marketing and Presales at Unisys Global Service India Pvt Ltd (8)

1)“Shefail is a great personality to work with and she is very detail oriented person. she has due respect to others and helps them in need. Am very fond of her working culture and was impressed. I wish her all the best in her future endeavors and would recommend her for any opportunities” August 8, 2008
Arun Kumar S, Business Analyst, Unisys Corporation was with another company when working with Shefali Gaur at Unisys Global Service India Pvt Ltd

2) “A quick learner with an uncanny ability to get things done, Shefali was a good player to have on the Marketing team at Unisys. Approachable, fun-loving and a people person!” June 11, 2008 Jayakishore Satla (jaykishore@gmail.com), Marketing Manager, Global Sourcing PMO and Pre-Sales, Unisysmanaged Shefali at Unisys Global Service India Pvt Ltd

3) “I had the opportunity of working with Shefali when she was part of the pre-sales team. She exhibited high energy levels, has a positive attitude and a contagious smile! Shefali’s communication skills are excellent. Her networking skills - quite evident here isn't it :-) I wish her the very best in her future endeavors! Srikanth” June 9, 2008
Srikanth Raghavan, Director - Software Development, Unisys worked with Shefali at Unisys Global Service India Pvt Ltd

4) “I remember Shefali as a great pre-sales professional at UGSI. She had a clear-cut idea of the right mix of techno-functional information/support that was required by her from my group. She not only explained her requirements extremely well but was also great in rigorously following up. She is a tremendous asset to any organization.” June 3, 2008
Tamal DC, PMP, COP, Practice Manager, Unisysworked with Shefali at Unisys Global Service India Pvt Ltd

5) “Shefali is a vibrant employee with a zeal to innovate and come out with new ideas. Her energy levels are contagious and has very good interpersonal skills. During her stint with Unisys she has effectively contributed to presales team. Her ideas and her expertise in her area of work has been well appreciated. I am happy to recommend Shefali.” June 1, 2008
Bobby Joy, Senior Manager - Learning & Development, Unisysmanaged Shefali indirectly at Unisys Global Service India Pvt Ltd

6) “Shifali was part of the marketing/pre-sales team at UGSI when I worked for the 6sL PMO. I had a chance to interact and work with her on quite a few ocassions. She is an excellent communicator and has very good networking skills, as a result of which she manages to get work done from anyone in the organization. She will add value to in any organization she becomes part of.” March 20, 2008
Tushar Sashittal, Senior Software Engineer, Unisysworked with Shefali at Unisys Global Service India Pvt Ltd

7) “Shefali is an absolute go-getter with focus on the quality of her work and deadlines. She is well-known for her strong networking skills and can quickly connect with people. She is very energetic, amicable and professional person with work with.” February 27, 2008
Venkat Raghavan, Manager - Resourcing, Unisysworked directly with Shefali at Unisys Global Service India Pvt Ltd

8) “I know Shefali as a enthusiastic Marketing person who relentlessly follows up for the good of the organisation.” February 19, 2008
Manivannan Sk, Senior Program Manager, Unisysworked with Shefali at Unisys Global Service India Pvt Ltd

For the post of Global Knowledge Manager at Capgemini Consulting India Pvt Ltd (10)

1) “Shefali is a vivacious person with very high energy level. She has been an exceptional student with impeccable academic career. She is extremely focused and dedicated to her work; a workaholic who also maintains a healthy social life. Shefali is very well connected and is loved and admired by one and all. She has an amazing resilience in her character which helps her in difficult times. I wish her all the very best in her career and life.” July 22, 2008

Prabir Sarkar, Sr Specialist, ABC Consultant was with another company when working with Shefali at Capgemini Consulting India Pvt Ltd

2) “I have had not only the opportunity to work with Shefali but have been her batchmate also at College. She is one of the good people person I have ever seen. She always take her best stride at every thing she works at.Always ready to help and share her knowledge with others.” March 8, 2008
Jyoti Goyal, Senior Consultant/Business Analyst, Capgemini Financial Servicesworked with Shefali at Capgemini Consulting India Pvt Ltd

3) “Shefali has excellent communication skills and she used them to liaise and interact with a wide network of experts and exceutives. She is an accomplished multi-tasker, and delivered timely and high quality services as the Global Knowledge Manager at Capgemini Consulting. I wish her all the best in her future endeavors.” February 28, 2008
Shshank Srivastav, Senior Consultant, Capgemini SAmanaged Shefali indirectly at Capgemini Consulting India Pvt Ltd

4) “I have known shefali as a very sincere and result oriented person. She has a commendable ability to maintain poise and deliver the results even in face of significant personal challanges. She actively seeks feedback and incorporates in to her work very well. She would be an asset to any organisation she works with.” February 23, 2008
Dinesh Jindal, Senior Consultant, CapGemini Consultingmanaged Shefali indirectly at Capgemini Consulting India Pvt Ltd

5) “Shefali was an extremely competent, positive and driven professional. I found her never-say-die enthusiasm and committment towards her work admirable. She is a team player and a value-add to any organization she works in.” February 21, 2008
Sumita Chakrabarty, Manager, Capgemini Consultingmanaged Shefali indirectly at Capgemini Consulting India Pvt Ltd

6) “A very hard working, down to earth person who completes her work and the responsiblities assigned without any follow up. She goes out of the way to help her colleagues in need. She is a good team player and will be an asset to an organisation she joins. Wishing her goodluck.” February 20, 2008
Rohan Srinivasan, Senior Consultant, Capgemini Consulting India Pvt Ltdmanaged Shefali indirectly at Capgemini Consulting India Pvt Ltd

7) “Shefali, a girl with steel nerves has moulded her professional aspirations well.During her tenure at Capgemini, I interacted with her on some of my consulting assignments and her incisive insights and trends were a good help to me. Wishing her all the best in future.” February 18, 2008
Vihar Bhagwat, Senior Research Analyst, Frost & Sullivanwas with another company when working with Shefali at Capgemini Consulting India Pvt Ltd

8) “Shefali has an eye for details. I remember when she joined, her role was undefined (as it was quite new), with absolute zero clarity on what is expected from her. However, she proactively took the initiative to dig deep into the new role and made a positive impace on her leaders. She managed more than one roles quite efficiently, with minimal delays / escalations. I think she is a good people's person, rather than just a robot. Given a chance, I would like to work with her again...” February 18, 2008
Sagar Toshniwal, Knowledge Manager, Capgemini Consulting India Ltd.worked directly with Shefali at Capgemini Consulting India Pvt Ltd

9) “Shefali was a very good Knowledge Manager and paid attention to details. Always tried to give her best in the job she was assigned.” February 18, 2008
Surendra Chauhan, Consultant, Capgemini Consulting India Pvt Ltdworked directly with Shefali at Capgemini Consulting India Pvt Ltd

10) “A very smart and hard working employee and as she will be an asset for any organisation.I recommend Shefali highly. She has a drive to take new challenges and never shirks responsibility.” June 14, 2007
Prashant Chaudhari, Tam Lead / SAP & SIEBEL CRM Consultant, Capgemini worked with Shefali at Capgemini Consulting India Pvt Ltd

For the post of Consultant at Zensar Technologies (10)

1) “Shefali has an eye for details and was methodical in what she was tasked with.” July 6, 2008
Prateek Seth, Sr Executive -Marketing, Zensar TEchnologies Ltd.managed Shefali indirectly at Capgemini Consulting India Pvt Ltd

2) “Shefali is a dedicated professional. She puts in every ounce of effort in understanding things she has little knowledge about, but are important for the growth of business. It is her clear determination and attention to detail that gives her the edge to achieve her self imposed targets. I wish her the best.” June 21, 2008
Proshanto Mitra, CTO, Balasai Net Pvt. Ltd.managed Shefali indirectly at Zensar Technologies

3) “Shefali is one of those professionals who learn each day not just at work but also in spare time, no wonder she has progressed so early in her career. She always has some new perspective to offer in any given situation and is a great team player. Her enthusiasm is contagious and she is not only motivated herself but also instils loads of optimism in the people around. Great going Shefs...” May 29, 2008
Neelam Singh, Consultant, Zensar Technologiesworked directly with Shefali at Zensar Technologies

4) “Shefali is a sincere and dependable professional, keen to expand her horizons and learn new skills.” March 25, 2008
Manjiri Gokhale, Head, Marketing Communication, Zensarmanaged Shefali indirectly at Zensar Technologies

5) “During my interaction with Shefali at Zensar technologies, I found her to be very knowledgeable & responsive in the field she was working for. She also has a positive & cheerful personality, which can be a great asset for any organization she is working with.” March 6, 2008
Ashish Dharap, Manager Systems, Zensar Technologies LTDworked with Shefali at Zensar Technologies

6) “Shefali was highly dedicated at her work and put in the utmost sincerity. She always aimed for near perfection and any task assigned to her could be completely left to her with complete confidence of it getting completed.” February 25, 2008
Aashish Chokhani, Consultant - Marketing & Presales, Zensar Technologiesworked directly with Shefali at Zensar Technologies

7) “Shefali is an exemplary candidate to ensure smooth project roll outs. She continuously pushes the team to think in multiple streams other than the conventional ones which allows the project to happen almost meticulously :)” February 20, 2008
Piyush Upadhyay(piyush.2005@gmail.com), Manager, IPTV Product Management, Bharti Airtel Ltd,Indiawas with another company when working with Shefali at Zensar Technologies

8) “Shefali is one of such rare professionals who always know how to carry out their day to day responsibilities with utmost diligence. Clarity of thoughts and her inimitable attitude make her a refined and mature professional altogether. I have always seen Shefali have a clear growth path and work sincerely but smartly to attain milestones. I am sure of her success and wish her the very best in all her endeavors towards being a finer professional and a wonderful person.” February 19, 2008
Kedar Keskar, Technology Consultant, Zensar Technologiesworked with Shefali at Zensar Technologies

9) “Shefali is a perseverant and diligent marketing professional. During my association with Shefali I found her work exceptional and she showed wonderful acumen in handling all marketing and sales response tasks. I was thoroughly delighted at Shefali's initiatives and proactive activities that elevated sales response in my team to greater heights and set the bar high for other marketing and sales response teams in the organization.” February 18, 2008
Ravi Ramanathan, Head of Marketing & Sales Response, Zensar Technologies Limited managed Shefali at Zensar Technologies

10) “Shefali is a very intelligent and "can-do" person and is a great person to have in a team Dr Ganesh Natarajan” February 18, 2008
Ganesh Natarajan, Global CEO, Zensar Technologiesmanaged Shefali indirectly at Zensar Technologies