Social Media is defined as decentralizing the authority of one individual over content from the World Wide Web. It’s a website that contains everything from posts, videos, photos, links, bookmarks to pod-casts and web-casts via user submission. All these submissions can then further distributed via RSS feeds to the second level of networks.
This content is open for world to comment / rate / vote which essentially means not only you are sharing your knowledge and ideas with the world you are also authorizing them to be judgmental about it and when they do its a happy sign for you as it means that your site is becoming popular.
Social Media brings new opportunities for Direct Marketing as it gives readymade and packaged audience to marketers according to different geographic, demographic and social factors. The social media platforms like Yahoo! Groups, Facebook, Twitter, MySpace, Linkedin, YouTube, Flickr, Digg, Delicious, Technorati, and blogs are the readymade base of millions of users. It is a platform where in a marketer can advertise and be assured that his message is being heard.
Suddenly it has become the buzzword as the technology has made this concept quite sellable; though the concept is not new. The approach is new as it is better empowered from technology. Earlier also marketers have used tools like Bulletin Board systems and live chats to spread the word across the online communities, but today’s technology have changed the entire ball game all together.
All you need is a wireless network, a laptop and a camera and you are all set. You can market your products / services instantly anytime from anywhere using live streaming over the internet, video/audio blogging etc. All the technology is available to make you mobile and productive 24*7 in doing direct marketing over social media.
Web 2.0 has made the web as advertising paradise for the marketers as they can customize their marketing efforts for different set of customers on the World Wide Web. Web 2.0 has transitioned websites from isolated information silos to sources of content and functionalities. Web 2.0 has enabled machines to understand and extract meaning out of users profile for social networking and delivering information to users in innovative ways creating consolidated information about the users to marketers.
What is critical for a marketer is to understand how to connect with this readymade audience. Now when you have reached the audience; what to do with them sets the rule for further game. The marketer has to be very careful with his message as traditional messaging and too much of exposure can result in offending the audience rather than wooing them. Understanding and implementing proper community engagement protocols is of supreme importance.
So, all needs to be decided now is to what to speak – whom to speak and how to reach them is pretty sorted!!!!! :)
This content is open for world to comment / rate / vote which essentially means not only you are sharing your knowledge and ideas with the world you are also authorizing them to be judgmental about it and when they do its a happy sign for you as it means that your site is becoming popular.
Social Media brings new opportunities for Direct Marketing as it gives readymade and packaged audience to marketers according to different geographic, demographic and social factors. The social media platforms like Yahoo! Groups, Facebook, Twitter, MySpace, Linkedin, YouTube, Flickr, Digg, Delicious, Technorati, and blogs are the readymade base of millions of users. It is a platform where in a marketer can advertise and be assured that his message is being heard.
Suddenly it has become the buzzword as the technology has made this concept quite sellable; though the concept is not new. The approach is new as it is better empowered from technology. Earlier also marketers have used tools like Bulletin Board systems and live chats to spread the word across the online communities, but today’s technology have changed the entire ball game all together.
All you need is a wireless network, a laptop and a camera and you are all set. You can market your products / services instantly anytime from anywhere using live streaming over the internet, video/audio blogging etc. All the technology is available to make you mobile and productive 24*7 in doing direct marketing over social media.
Web 2.0 has made the web as advertising paradise for the marketers as they can customize their marketing efforts for different set of customers on the World Wide Web. Web 2.0 has transitioned websites from isolated information silos to sources of content and functionalities. Web 2.0 has enabled machines to understand and extract meaning out of users profile for social networking and delivering information to users in innovative ways creating consolidated information about the users to marketers.
What is critical for a marketer is to understand how to connect with this readymade audience. Now when you have reached the audience; what to do with them sets the rule for further game. The marketer has to be very careful with his message as traditional messaging and too much of exposure can result in offending the audience rather than wooing them. Understanding and implementing proper community engagement protocols is of supreme importance.
So, all needs to be decided now is to what to speak – whom to speak and how to reach them is pretty sorted!!!!! :)
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